Founder Mission
About Samina Haider
At Anokhy by SH, my mission is to preserve Pakistan's rich heritage of handcrafted needlework while creating meaningful opportunities for the talented artisans who keep these traditions alive. I believe true empowerment comes through dignified work, not charity. Every handcrafted piece represents a family's livelihood, generations of craftsmanship, and a story worth preserving.
My vision extends beyond fashion. I am committed to building an equitable society where artisans are respected as partners in success, their children have access to quality education, and women in rural communities are empowered through sustainable employment and opportunity. By connecting traditional craftsmanship with the global market, we aim to create lasting economic independence while celebrating the beauty of Pakistani culture.
Anokhy by SH is more than a clothing brand—it is a movement driven by compassion, creativity, and social impact. Every purchase helps preserve cultural heritage, empowers skilled artisans, and contributes to a future where craftsmanship, education, and human dignity thrive together.
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